Kate Hudson’s Fabletics is confident of successfully taking on Amazon. Fabletics’ management believes that they have what it takes to eat into Amazon’s share of the e-commerce market. Amazon controls over 20 percent of the industry. In the last three years, Fabletics has grown from a small agency into a large corporation valued at over $250 million. The company sells ‘activewear’ to its clients through a subscription mechanism.
The management of Fabletics has been focusing on developing innovative wear for their clients. Unlike traditional businesses that zero in on pricing and quality products, Fabletics is moving towards the modern approach of channeling their energies on customer service, brand recognition, last-mile service, exclusive design, and gamification. These services have become more valuable to clients, thus resulting in better business performances.
Fabletics is likening its approach to embracing modern ways of business to Warby Parker and Apple. The company is modeling its physical stores in a similar way to Apple. Fabletics continues to open more physical stores despite its growing online business. Presently, the company has over 18 physical stores spread across Florida, California, Illinois, Hawaii, and California. This information was originally mentioned on Forbes.
According to Fabletics’ general manager, Gregg Throgmartin, the company’s secret to taking on Amazon is anchored on building modern business version from its first day of operation. The membership model used by the company allows it to offer personalized services to each clients. Every month, the company sends trendy handpicked attires to its members. The products are sold at half their prices to ensure that everyone can have a trendy lifestyle.
According to a non-sponsored review posted on A Foodie Stays Fit, the blogger praised Fabletics for its revolutionary business approach. She noted that the quality of the products, their price, and design were remarkable. Having ordered and tested the products, the blogger confirmed that the materials used were non-see through and did not deteriorate from washing. She also advised her readers to subscribe for VIP membership as they stand to gain from discounts and free deliveries. This information was originally mentioned on A Foodie Stays Fit.
Fabletics is an online subscription retailer that focuses on women’s sportswear and accessories. The company has both brick and mortar, and brick and click. The physical stores are located in various states across the US. The company is a subsidiary of JustFab, which was recently re-branded to Tech Fashion Group. The e-commerce fashion business was founded by Kate Hudson, Adam Goldenberg, and Don Ressler in July 2013. Through their lifestyle quiz, the company is able to know the tastes of a consumer. This way, they can design outfits that matches one’s preference.