Sentient’s Ascend is revolutionizing the work that web developers need to do when modifying online businesses. Website optimization is a steady process that requires trial and error. Traditional A/B testing allows for only one idea to be tested at a time therefore optimizing your web presence can become quite tedious the further you get into it. The rate of success hovers around 16 to 25 percent per idea that you test so your odds of increasing your conversion manually is pretty low. The online business owner’s main concern is making sure they turn a profit with their product! Worrying about the structure of their website and the way it interacts is a total distraction which takes away from the business’ bottom line.
Sentient Ascend is transforming the menial labor of A/B testing into an automated system that will exponentially increase the efficiency of any e-commerce that is intuitive enough to implement the tool into their system. Sentient users are seeing double-digit conversion increases! This is in part due to their new ability to test all of their ideas at once instead of testing them one at a time.
Another reason for this is the ingenuity behind Sentient Ascend. It uses a branch of artificial intelligence known as evolutionary algorithms. Put simply, it finds the best designs from all of your ideas! It learns, adapts, and reacts to user interactions consequently finding the best performing designs quickly and efficiently. Over time Ascend uses this data to do away with the ideas that convert into stagnant or negative results. This system brings your best ideas to the forefront and makes continuous optimization a reality! Ascend also automates full funnel testing. This means you spend more time coming up with ideas because Sentient’s AI is designed to automate the rest.