The self-professed Queen of the Unicorns, Doe Deere has had quite the adventure in her career. She came from a humble beginning and managed to almost single-handedly revolutionize the makeup market. She founded Lime Crime cosmetics as a way to offer bold and unique makeup to those individuals that were having trouble finding products to reflect their style and personality. She could never have anticipated the huge response she received, which propelled her company to huge success as an e-commerce powerhouse. Learn more: http://guestofaguest.com/los-angeles/interview/interview-lime-crimes-doe-deere-on-how-to-make-your-dreams-come-true
Doe Deere was born in Russia and began working on her professional skills in her homeland at an early age. She moved to the United States at the age of 17 and became a musician in New York. Her stint as a musician allowed her to freely express her unique sense of style in both clothing and makeup. Working in the music industry also helped her sharpen her superior marketing skills that have helped her create a makeup empire. In addition to all of the benefits the music industry gave, she also met her husband while in a band together. Learn more: http://www.doedeere.com/
Doe Deere offers some sage advice to young business-minded individuals who are trying to make their way in the world. She says that she would like to tell them to focus on the things in life that they love. Hone particular skills that you are really good at and keep working towards your goal. That is how she feels a person can find their truest potential. She feels that following her dreams and working hard to reach her goals is what ultimately has allowed her to enjoy such success, and to do a job daily that she absolutely loves.
Doe Deere is also extremely hands-on with her company from developing new products to the marketing strategy they use to release products to the public. She is present for meeting regarding sales strategies as well as corporate concerns for the company. If she isn’t in the boardroom in a meeting, she is in the lab helping to develop new products for the public to enjoy. She even tests new products on herself. As always, Lime Crime cosmetics are cruelty-free and will remain so in addition to being dermatologist tested.
The company has recently released a wide range of products from lip colors to hair dye. They are always working to come up with bigger and better ideas and most of those ideas come directly from or are inspired by their fearless leader, Doe Deere.