When it comes to celebrity-owned businesses, usually their celebrity is what sells. Most of the reviews about their products are either sponsored or honestly brutal; describing the product as “not worth it”. In Kate Hudson’s case, Fabletics seems to be holding up to criticisms.
Kate Hudson did and continues doing what many find near impossible. She’s found a way around Amazon’s control of the fashion e-commerce market. Fabletics is now a $250 million company and continues growing. In the three years since its founding, Fabletics has become a global success. Customers have responded well to Fabletic’s focus on members.
It’s that kind of customer-appreciation that makes Fabletics a high-value brand. Historically, high-value brands had good prices and quality goods. That was enough for any company to succeed; as long as people were buying. These days, consumers care more about how far companies are willing to go to satisfy them.
That’s where most companies fall short. It’s not that they don’t satisfy customers; it’s that other companies offer more features. Fabletics has no problem meeting every challenge. Recently, they’ve experienced such online success; they’ve begun opening physical stores. That’s a route that many e-commerce companies dare not go.
The main reason it’s so hard succeeding with physical stores is the new trend of buying online. The online shopping world offers nearly everything people want at cheaper prices. For some companies, it’s not worth it to open physicals stores knowing that people probably won’t buy anything when they’re in the store.
Fabletics figured out a way to use people’s browsing habits to their favor. By hosting events and other activities, Fabletics welcomes people to their stores to see all their products. These events are also a way for Fabletics to get to know the local markets so that they can stock each store with items that locals are more likely to purchase.
Fabletic’s greatest accomplishment is creating worth-it products. According to one non-sponsored reviewer, Fabletics surprised her. She bought a pair of leggings from Fabletics and found that the quality was just as good as her Lululemon’s.
She was also surprised by the huge selection of stylish outfits. If anyone wants to see what fantastic styles Fabletics has to offer, they can take one of Fabletic’s lifestyle quizzes.